Swimwear 101

Boutique Visual Advertising

Producing a visual advertising and marketing approach for your boutique ought to be component of your enterprise strategy. Developing your own visual scheme can be fun and simple. Making use of this information will assist you to narrow down decisions that you need to make when designing the look of your boutique. It can support you prevent mistakes and maintain you from sending mixed signals to your buyers. Stick to a great visual advertising program, and you can a lot more very easily and effectively establish a brand image with your target marketplace.

Selling price Suggestion: This is the initial factor to think about. As soon as you know who your target demographic is, you must start to get a really feel for what your rates need to look like. When you have decided on price ranges, the next step is to design your shop close to the concept of “cost suggestion”. You can get a general concept of a store’s prices when you simply search at it. Lots of empty space, low racks, no cost tags and no fluorescent lights suggests high priced products. Colorful giant sale signs, crammed garment racks, and bad lighting suggests discount bargain shop. Planning the search and really feel of your retailer all-around your rates will not only assist to attract the target industry, but it will also discourage those who are unlikely to invest any cash in your boutique.

Layout: The layout of a keep is one more reflection of cost and high quality. Aisles in straight lines big adequate for shopping carts are for discount department stores. They generally have a tile “track” for carts that surrounds carpeted areas that slow down wheels for department lingering. You will see promotional goods and impulse items close to the track to stop and entice passing clients into entering the carpeted area.

A boutique, nevertheless, has a very much various objective. Boutique owners want clients to appreciate being there. They must be surprised, dazzled and pleased at the distinctive items that they discover as they go deeper into the retailer. Boutiques often have a quite random layout meant to stop and engage the consumer each couple of feet. Sections of the boutique may well even be totally hidden by other displays until the consumer rounds the corner. This helps to facilitate the surprise factor when the merchandise is revealed.

Buyer Response: Boutique owners want to further engage their customers by delighting the senses. This adds to the boutique encounter. You will generally see interesting lighting, colors, textures and designs. Lights will be pleasing to the eye, not harsh or bright. Smells of incense, perfume, soaps or candles will get the consumer even more involved. Calming scents can encourage far more browsing. The smell of suntan lotion can put the client in the mood to purchase Swimwear. The possibilities here are endless.

Merchandising: The client requirements to be able to see what sort of products you provide by glancing, not by digging. Slatwall or gridwall displays can retain the clothing facing outward where it is easily seen. But, you still require to show what these things search like on. Displaying a 3D visual, like a couture baby gifts, is the most successful strategy of visual advertising. If someone can see what products really seem like on, then they are a lot more most likely to walk over and check it out. Limp clothing on a hanger doesn’t attract much attention.

Use these suggestions to aid with setting up your boutique in an powerful manner. It can save you time, money and aid you make loyal, lengthy-term buyers.

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boutiques, kids clothes, gifts

Steal of the Week, 15% Off All Kids Swimwear

Hurley Kids-Kids Swimwear-Kings Road-Hurley Swimwear $38 A little sass lots of class.  The King s Road Sports Top and Tunnel Side Bottom is a fusion of style and color. The cross back detail is made for action and freedom of movement. This 2 piece swimsuit is sold as a set. Color: Melon (Orange). Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids-Kids Swimwear-Puerto Rico-Hurley Swimwear $38 Splish splash she was takin’ a dip in the Puerto Rico Banded Top and Retro Bottom. With front faux tie detail and the Hurley logo hit on the back it gives this plaid an update for the 2011 season. This 2 piece swimsuit is sold as a set. Color: Flamingo (Pink). Print Content: 84% Polyester 16% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Hurley Kids-Kids Two Piece Swimwear-Camo Swimwear-Hurley $42 She will command the waters in the Camo Tankini and Retro Bikini Bottom by Hurley. Camo has a girly vibe with the updated pink frills. This swim ensemble is perfect for your little tomboy to splash around in. This 2 piece swimsuit is sold as a set. Color: Olive. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

DD Swimwear-Tankini Swimsuit-Bikini-Mat Fusion-Next Swimwear $110 For the modern gal on-the-go the Mat Fusion underwire Tankini Top is a must-have. Whether you’re in Pilates or picking up the kids this bra sized underwire swimsuit top adds support with its floating underwire and adjustable shoulder straps. The playful paisley print will have her posing in fashion-forward style. This is also an option for shoppers searching for D cup swimsuit and DD swimsuits. Color: Brown. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Hurley Kids-Kids Swimwear-Tough Enough-Hurley Bikini $42 Girly Rough. Girly Tough. The Hurley Tough Enough Banded Halter Top and Retro Bottom has a ditsy floral pattern grounded with a soft pink for a girly-girl feel. She can swim in comfort with the adjustable scrunchie back detail. This 2 piece swimsuit is sold as a set. Color:  Flamingo (Pink). Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids-Kids Two Piece Swimwear-One and Only-Hurley $40 Simply solid. Basic style. The tankini features contrast trimming and the Hurley logo. The bottoms feature a contrast drawstring waist with the Hurley logo on back. The One and Only Tankini and Boyshort is a solid addition that your little one will love. This 2 piece swimsuit is sold as a set. Color: Melon (Orange). Content: 84% Nylon 20% Spandex. Made in California U.S.A.

Hurley Kids-Kids One Piece Swimwear-Tough Enough-Hurley $36 Silly boys this one’s for girls. She’ll be tough enough in the Hurley Tough Enough One Piece Swimsuit. With an all over ditsy floral print and frilly ruffle she will be ready for whatever comes her way. Color: Flamingo (Pink). Content: 84% Polyester 16% Spandex. Made in California USA.

Tankini Swimwear-D Cup Swimsuits-Beach Body-Next Swimwear $112 Grabbing coffee fetching kids from school or taking a Pilates class the Beach and the Body Tankini Top has got you covered. Designed with your on-the-go style in mind the tankini top offers removable soft cups a supportive tile print band as well as racer back detail for a full range of motion. Next makes errand running stylish with this fabulously functional tankini top. This is also a supportive option when searching for D cup swimsuits.  Color: Brown. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

D Cup Swimsuits-Skirted Bikini-Good Karma-Next Swimwear $106 Torch calories with a quick swim then dry off in time to pick up the kids. The Good Karma Raceback Sports Bra. Designed for your on-the-go lifestyle it s constructed from Next s signature quick-drying fabric. Equipped with removable soft cups and racerback detailing add ultimate support for this B/C and D cup swimsuit.  Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Hurley Kids Black Plaid Puerto Rico 1 Piece Swimsuit $36 Take a bow with the Puerto Rico One Piece Swimsuit by Hurley. This full coverage suit features a classic plaid print embroidered Hurley logo and cute faux bow detailing. She will make stylish splash this 2012 swimwear season. Color: Black. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids Every Rose Ruffle Tankini Top and Retro Bottom $42 Let your tiny tot bloom this 2012 swimwear season with the Every Rose Tankini and Retro Bikini Bottom by Hurley. This cute and girly two piece suit sports a floral print ruffle detailing and an embroidered Hurley logo. This Hurley Kid’s swimsuit is sold as a set. Color: White. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids-Kids One Piece Swimsuit-Tough Enough-Hurley $36 It s plaid baby! She’ll own it in the Puerto Rico One Piece Swimsuit. Details include an updated plaid print faux front tie center ruching and a Hurley logo detail.  With no-fuss features changing into her favorite one piece bathing suit is a snap! Color: Flamingo (Pink). Print Content: 84% Polyester 16% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Kids Sun Protection-Rashguard-Puerto Rico-Hurley Kids $30 A little extra protection in and out of the water. The Puerto Rico Rashguard is a crew neck style pullover has a colorful Hurley graphic on the front. Match with any of her swim bottoms. Color: Flamingo. Print Content: 84% Polyester 16% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Hurley Kids Solid Pink Tankini Top and Retro Bikini Bottom $40 Pretty in pink. This One & Only Solids Tankini and Bikini Bottom features a Hurley screen print logo and a matching black trim. The faux side ties and embroidered Hurley logo on the back of the bikini bottom makes this cute two-piece a must have for this 2012 swimsuit season. This Hurley Kids swimsuit is sold as a set. Color: Pink. Content: 80% Polyester 20% Spandex. Made in California U.S.A.

Hurley Kids Solid Pink Short Sleeve Rashguard $30 Surf’s up! Let your little one get her surf on in this One & Only Solids Rashguard by Hurley. This solid piece featuring a Hurley screen print logo will stylish provide protection from the sun in and out of the water. Color: Pink. Content: 80% Polyester 20% Spandex. Made in California U.S.A.

Hurley Kids Ruffle Triangle Top and Retro Bottom Two Piece $38 Too cute. The Every Rose Triangle Top and Bikini Bottom by Hurley will have her looking super sweet when she’s splashing in the waves. The floral print and ruffle detailing provide added lil’ girl glam. This two-piece Hurley Kid’s swimsuit is sold as a set. Color: White. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids Plaid Tankini Top and Boyshort 2 Piece Swimsuit $42 Plaid-nificent! The Puerto Rico Tankini and Boyshort Bottom by Hurley sport a classic plaid print accented with a screen print Hurley logo. The banded drawstring boyshort offers full coverage and total comfort as she takes a dip in the pool. This two piece suit is sold as a set. Color: White. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids Striped Pink Triangle Two Piece Bathing Suit $38 Simple and classy. This striped two piece swimsuit features a cross-back and faux side ties. The bold contrasting colors and subtle Hurley logo print will make this suit a summertime favorite. The Horizon Triangle Top and Retro Bikini Bottom is sold as a set. Color: Pink. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Hurley Kids Solid Teal 1 Piece Bathing Suit $36 Splish splash! The One & Only Solids One Piece Swimsuit by Hurley features shirred detailing and a faux tie allowing her to swim in style and comfort. The yellow band detailing and Hurley screen print logo completes this surf-inspired suit. Color: Teal. Content: 80% Polyester 20% Spandex. Made in California U.S.A.

Underwire Swimwear-Bikini Swimwear-Dubai-Athena Swimwear $104 Travel to a luxurious city in the Athena Dubai Underwire Enhancer Bikini Top. Underwire swimwear inspired by the rich bold colors of black and copper artistry the Lurex stripe print showcases pure elegance. Designed with molded soft cups removable push up pads and adjustable straps this underwire swimsuit top is indisputably the suit to be in when basking in the sun. Color: Black. Content: Print: 84% Polyester 8% Spandex 5% Nylon 3% Metallic Solid: 82% Nylon 18% Spandex. Made in California U.S.A.

Swimwear Coverups-Retro Swimwear-Lola-Splendid Swimwear $97 When it s time to dry off from a long day at the beach slip into the comfortable fabric of the Suzy Hooded Dress. With Splendid s signature stripe and drop waist detailing this cover up will be a perfect fit in your contemporary swimwear wardrobe. Color: Navy. Content: 50% Polyester 25% Supima 25% Modal. Made in California U.S.A.

Bikini Swimwear-Womens Swimwear-Nailed It-Reef Swimwear $62 This Reef swimsuit is a sassy classic. The Reef Nailed It Triangle Bikini Top has antique nail head embellishments to add a little back talk to the little black bikini. Removable soft cups and adjustable neck and back ties allow you to customize this string bikini top.  This is a mix and match basic that you should have in your swimwear collection.   Color: Black. Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Next Reversible Teal Bikini Top and Banded Bikini Bottom $98 Torch calories with a quick swim then dry off in time to pick up the kids. The Good Karma Reversible Sweetheart Bikini Top is equipped with soft cups cross back detail and NextFlex quick-dry fabric suitable for your on-the-go lifestyle. Along with its color block detail and reversible feature you’ll be playing up style comfort and functionality throughout your day. Color: Teal. Content: 90% Micro Nylon 10% Spandex. Made in Mexico.

Next Stand Up D Cup Bikini and Floral Swimsuit Bottom $102 Designed for fashion and function the Stand Up Underwire Sports Bra is perfect for all those on-the-go.  Whether you’re jogging on the beach or picking up the kids this Next quick-drying swimsuit top has got you covered. Equipped with floating underwire and racerback detail this supportive bikini top is an option for B/C and D-cup shoppers. Color: Pink. Content: 90% Micro Nylon 10% Spandex. Made in Mexico.

Next Teal Good Karma Tankini Top and Banded Swim Bottom $106 Take a dip in the pool then quickly dry off in time to meet some friends for coffee before making you way to pick up the kids from soccer practice. In the Good Karma Shirred Tankini Top you can do it all. Equipped with removable soft cups double strap and racerback detail this tankini top lets you show off those sculpted shoulders of yours while getting through the day’s activities. Color: Teal. Content: 90% Micro Nylon 10% Spandex. Made in Mexico.

Next Colorful Floral Tankini Top and Banded Bikini Bottom $110 Grabbing coffee fetching kids from soccer practice or taking a yoga class the Zen Waters Racerback Wrap Tankini Top has got you covered. Designed with your on-the-go style in mind the tankini top offers removable soft cups a supportive tile print band as well as racer back detail for a full range of motion. Next makes errand running stylish with this fabulously functional tankini top. This is also a supportive option when searching for D cup swimsuits. Color: Teal. Content: 90% Micro Nylon 10% Spandex. Made in Mexico.

Splendid Littles Marcel Stripe Tankini and Retro Swim Bottom $54 Stripes and ruffles are big for the 2012 swim season. The Marcel Stripe Tankini Top and Retro Bottom blends both those trends letting your little one splash in the water in style. This stripe printed swimsuit adds girly ruffles and a cross back detail that she will love while playing in the sand all day long. This kids two piece swimsuit is sold as a set. Color: Navy/White. Stripe content: 90% Nylon 10% Spandex. Solid content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Cookies for Kids Cancer Best Bake Sale Cookbook $13.19 Cookies for Kids Cancer Best Bake Sale Cookbook

String Bikini-Girls Swimwear-Nailed It-Reef Swimwear $58 Simple can be sexy with Reef s Nailed It Triangle Bikini Top.  This classic pink bikini top features adjustable neck and back ties and removable soft cups that allow you to customize your swimwear look.  So make this triangle bikini top a staple for your swimwear wardrobe in 2011. Color: Pink. Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Underwire Swimwear-Bikini-Solid-Splendid Swimwear $110 Do yourself a solid and add the Sunrise Solid Underwire Bikini Top to your swimwear collection. This underwire bikini top has molded soft cups and functional neck and back ties that allow for ultimate customization. You ll want to sport this classic designer swimwear top from sun up to sun down.  Color: Black. Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Underwire Swimwear-Bikini Swimsuit-Solid-Splendid Swimwear $110 Do yourself a solid and add the stylish Sunrise Solid Bandeau Bikini Top to your swimwear collection. This bandeau bikini top has molded soft cups and functional neck and back ties that allow for ultimate customization. You ll want to sport this designer swimwear top from sun up to sun down. Color: Navy. Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Underwire Swimwear-Retro Swimwear-Lagoon-Athena Swimwear $102 The Lagoon Underwire Enhancer Bikini Top is sexy yet sophisticated. In an artistic swirl print this Athena underwire swimsuit top has the look you have been dreaming of. WIth and combination of molded soft cups removable push-up pads and adjustable straps these features will guarantee you a customized fit. Color: Black. Content: 82% Nylon 18% Spandex. Made in California U.S.A.

Underwire Swimwear-Retro Swimwear-Maldives-Athena Swimwear $104 A slimming tankini swimsuit designed with Athena’s signature fabric. The Athena Maldives Enhancer Tankini slims and enhances in all the right places. Crafted with a split underwire removable push-up pads molded soft cups and adjustable straps this tankini top combines fit with high style. Ruched fabric and Slim-power lining makes you look a size smaller and this sophisticated suit also gets a little sexy with a cutout on the back perfect for showing a little skin. Color: Purple. Content: 90% Polyester 10% Spandex. Made in California U.S.A.

Underwire Swimwear-Bikini Swimwear-Caledonia-Athena Swimwear $104 From the yacht to the luxurious spa retreat Athena’s Caledonia Enhancer Bikini Top is the swimsuit to be in. Designed with a vintage inspired crochet overlay and bead detailing this bikini top updates this modern look for the upcoming trend of the season. Among other things with molded soft cups removable push up pads and adjustable straps this underwire swimsuit top will have you relaxing on a pool of comfort.  Color: Black. Content: Crochet: 95% Nylon 5% Spandex. Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

Bikini Swimwear-Reversible Swimwear-FTR-Reef Swimwear $70 Bang the drum. Get 2-for-1. The Reef Feel The Rhythm Reversible Triangle Bikini Top. An ombre tribal tattoo print one one side and basic black with Reef s tulip emblem detail on the other. Pink and wood pony beads along the adjustable neck straps add a colorful finish to this versatile bikini top. So whether the rhythm is slow or fast Reef has got you covered. Available in D cup. Color: Pink. Print Content: 84% Polyester 16% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Swimsuit Coverups-Women’s Swimwear-Leela-Athena Swimwear $71 The Taj Garden Leela Swimsuit Cover Up is a exquisite item to add to your swimwear collection. The intricate crochet neckline and pin tuck front detailing bring instant style and sophistication while side slits and a keyhole back detail add a little sexy and flare. Color: Navy. Content:100% Cotton Poplin. Made in California U.S.A.

Guess Swimwear-Reverse Swimwear-On The Spot-Guess $80 Be spot on with your swimwear look. The On the Spot Reversible Halter Top by Guess has a retro positive-negative dot print that pops on any skin tone. Reverse the soft cup halter top for a mix and match look that s all your own. Color: Blue. Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Swimwear Coverups-Terrycloth Romper-Splendid Swimwear $89 A romper so comfortable and flattering you want to wear it year round. The Signature Terry Romper has a drawstring drop waist which creates the perfect fit. The navy terry won t fade since it s double dyed on both sides. Simply a splendid choice for your swimwear cover up needs.  Color: Navy. Content; 43% Supima 43% Micro Modal 14% Polyester. Made in California U.S.A.

Bandeau Swimsuits-Women’s Swimwear-Maldives-Athena Swimwear $104 The Maldives Enhancer Underwire Bikini Top is designed with Athena’s signature fabric and is destined to let you look and feel like a goddess. This underwire swimsuit top has molded soft cups removable push-up pads and adjustable straps that let you customize your fit. With this bikini top in your swimwear collection you’ll never want to wear anything else. Color: Black. Content: 90% Polyester 10% Spandex. Made in California U.S.A.

Bandeau Swimsuits-Modest Swimwear-Caledonia-Athena Swimwear $114 The Caledonia Bandeau Bikini Top captures the international beauty of one of Europe’s staples Scotland. With removable soft cups this vintage crochet overlay swimsuit top provides the right amount of customization and a classic updated look for your swimwear wardrobe.  Color: Black. Content: Crochet: 95% Nylon 5% Spandex. Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

Tankini Swimwear-Skirted Bottoms-Athena Swimwear $61 Designed with Athena’s signature fabric the Maldives Enhancer Tankini slims and enhances in all the right places. Crafted with a split underwire removable push-up pads molded soft cups and adjustable straps this tankini top combines fit with high style. Ruched fabric and Slim-power lining makes you look a size smaller and this sophisticated suit also gets a little sexy. Perfect for showing a little skin. Slimming swimwear has an all new class of elegance. Color: Purple. Content: 90% Polyester 10% Spandex. Made in California U.S.A.

Tankini-Underwire Swimwear-Swimdress-Lagoon-Athena Swimwear $65 With the return of underwire swimsuits the Athena Lagoon Enhancer Tankini Top updates the traditional silhouette with sexy and enhancing details. This tankini has molded soft cups removable push up pads and adjustable straps to make this the perfect fit. Along with Slim-Power lining the artistic swirl print and cut out back it  slims and shapes as well as grabs the attention of envious on-lookers. Slimming swimwear has an all new class of elegance. Color: Black. Content: 82% Nylon 18% Spandex. Made in California U.S.A.

Halter Bikini-Swimwear-Artisan’s-Reef Swimwear $76 Unique braided back straps make Reef’s Artisan s Dream Halter Bikini Top one of this year’s standout essentials. The adjustable braided back straps add extra support while removable soft cups allow you to further customize your look.  Add some spunk to your swimwear wardrobe this summer with this sassy must-have halter bikini top!  Color: Pink. Print Content: 84% Nylon 16% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

String Bikini-Womens Swimwear-Stargazer-Reef Swimwear $68 Star light. Star bright. Reef’s Stargazer Sweetheart Bikini Top gets it right. The Lurex yarn dye stripe adds extra shimmer to you swimwear wardrobe. Detailed with a wide solid band that adds contrast an embroidered Reef Tulip logo and removable soft cups for support this suit is a must-have for fit performance and style. Shine on.   Color: Lime. Content: 77% Polyester 16% Metallic 7% Spandex. Made in California U.S.A.

Underwire Swimwear-Slimming Tankini-Maldives-Athena Swimwear $104 Designed with Athena’s signature fabric the Maldives Enhancer Tankini slims and enhances in all the right places. Crafted with a split underwire removable push-up pads molded soft cups and adjustable straps this tankini top combines fit with high style. Ruched fabric and Slim-power lining makes you look a size smaller and this sophisticated suit also gets a little sexy with a cutout on the back perfect for showing a little skin. Slimming swimwear has an all new class of elegance. Color: Black. Content: 90% Polyester 10% Spandex. Made in California U.S.A.

Tankini-Women’s Swimwear-Bikini-Paradise-Athena Swimwear $122 Travel to the tropics in the Athena Paradise Halter Tankini. Designed in vivacious bold colors with a blown up leaf print this swimsuit’s plunging neckline is sexy yet sophisticated. With Slim-Power lining removable soft cups and an elegant cross back twist detail this designer swimsuit  will have you swimming in a pool of luxury. Slimming swimwear has an all new class of elegance. Color: Multi-Colored. Content: Print: 89% Polyester 11% Spandex Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

Swimwear Coverups-Tunic-Splendid Swimwear $97 Light and airy the Signature Abigail Tunic gives off a soft summery vibe. The contemporary cover up features cuffed button-tabbed three quarter length sleeves collared neckline accented with two front pockets and a drop waist. This cover up will take you from the beach to casual evenings with an easy fashionable feel.  Color: Olive. Content: 100% Cotton Voile. Made in California U.S.A.

Monokini-One Piece Swimwear-Mood-Reef Swimwear $89 Steamy is the mood. The Reef Mood Monokini One Piece Swimsuit. This saucy one piece swimsuit has silver and copper foil stripe detail along with Reef s Tulip emblem. The plunging neckline draws attention to your torso and features metallic laced detail on the back. Removable soft cups and adjustable neck strap let you create your perfect fit.  A black one piece swimsuit is part of a basic swimwear wardrobe. This is the one.   Color: Black. Solid Content: 80% Nylon 20% Spandex. Contrast Content: 85% Nylon 15% Spandex. Made in California U.S.A.

DD Swimwear-Tankini-Short-Mat Fusion-Next Swimwear $116 The Good Karma Underwire Tankini Top is the ultimate errand running top. This bra sized swimwear top allows for maximum support with its floating underwire and adjustable shoulder straps. The black on black detail on this tankini top makes for a slimming silhouette. This is also an option for shoppers searching for D cup swimsuit and DD swimwear. Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

D Cup Bikini-Swimwear-Good Karma-Next Swimwear $104 The multi-tasking convenience of a tankini with the look of a one piece swimsuit when worn with the bikini bottom the Good Karma Racerback Wrap Tankini Top a great multi-use must have for your active wardrobe. With Next Swimwear’s signature quick-dry fabric it can go from the pool to the gym to lattes with the ladies without a change. This bra sized swimwear top offers removable soft cups a supportive solid band as well as racerback detail for a full range of motion. This black on black tankini top is a jack-of-all trades. This is also an option if you’re looking for D cup swimwear.   Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Hurley Girls-Two Piece Swimwear-Camo Swimwear-Hurley Bikini $48 Camo Swimwear with Special Forces. The Hurley Camo Reversible Halter Top and Retro Bottom has camo on one side and girly ditsy floral on the other for maximum flexibility for fun-underwater missions. This 2 piece swimsuit is sold as a set. Color: Olive. Content:84% Polyester 16% Spandex. Made in California U.S.A.

Camouflage Bikini-Hurley Swimwear-REV Camo Swimwear-Hurley $92 Camo Swimwear with Special Forces. The Hurley Reversible Camo Halter. Jungle-beat camo on one side and girly ditsy floral othe the other. Never has camo been so obvious. Color: Olive. Content: 84% Polyester 16% Spandex. Made in California U.S.A.

Swimsuit Coverups-Womens Swimwear-Delhi-Lata-Athena Swimwear $65 Simplicity meets elegance in ladies swimwear with the Delhi Lata Swimsuit Cover Up. Beautifully designed with crochet detailing the v-neck on this cover up is nothing short of breathtaking. The caftan cover up exudes a look and feel that is undeniably one for the taking. Wear it anywhere. Color: Navy. Content: 100% Cotton Poplin. Made in India.

D Cup Bikini-Bikini Swimwear-Mat Fusion-Next Swimwear $100 The Mat Fusion Wrap Halter Top was created for the Latte Lady who makes taking care of herself a priority. This multi-tasking bra sized swimwear top is equipped with removable soft cups and wide band for full coverage and support. The playful paisley print is made from Next Swimwear’s signature quick-dry fabric so you can transition from the water to Pilate s class in functional style.  Color: Brown. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Yoga Wear-Swimwear-Hoody-Mat Fusion-Next Swimwear $144 The Mat Fusion Wrap Halter Top was created for the Latte Lady who makes taking care of herself a priority. This multi-tasking bra sized swimwear top is equipped with removable soft cups and wide band for full coverage and support. The playful paisley print is made from Next Swimwear’s signature quick-dry fabric so you can transition from the water to Pilate s class in functional style.  Color: Brown. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

D Cup Bikini-Bikini Swimwear-Boot Camp-Next Swimwear $98 Inspired from the Latte Lady s lifestyle the Boot Camp Racerback Underwire Sports Bra is a versatile gym to swim top for any active endeavor. Bra sized swimwear equipped with floating underwire support center scrunch detail and the signature Next Swimwear breathable quick-dry fabric this all sport bikini top will keep you feeling your best. This is also a D cup swimsuit option.  Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

One Piece Swimsuits-Swimwear-Cabana-Ella Moss Swimwear $145 The 1950s retro vibe serves as muse for the Ella Moss Solid One Piece Swimsuit. With an adorable tie on the front complimentary ruching on the side and girly ruffles on the bottom this modest swimdress evokes the style of another era. And  the cheeky bottom and removable cups  add a modern twist to this retro swimwear style. The removable swim strap let’s you attain that je ne sais quoi. Ella Moss swimsuits define inspiration in designer swimwear. Color: Olive. Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Athena Turkish Tile Tankini Swimwear $124 A slimming tankini with classic lines that merge to the hottest trend in women’s swimwear. The Athena Turkish Tile Tankini is a beautiful array of color style and flattering sophistication featuring Athena’s exclusive Slim Power lining to trim your fit you in all the right places.  Color: Pink. Content: 90% Polyester 10% Spandex. Made in California U.S.A.

One Piece Swimwear-Designer Swimwear-Mozambi-Ella Moss $125 Discover and dream of Ponta do Ouro. The Mozambique One Piece Swimsuit. The animal-esque pattern is accented with a solid asymmetrical double strap that will highlight your shoulders and back while splashing in the clear blue waters. Ella Moss swimsuits define inspiration in designer swimwear. Color: Blue. Content: 86% Micro Nylon 14% Spandex. Made in California U.S.A.

Swimsuit Coverups-Retro Swimwear-Tunic-Lata-Athena Swimwear $65 Simplicity meets elegance in ladies swimwear with the Delhi Lata Swimsuit Cover Up. Beautifully designed with crochet detailing the v-neck on this cover up is nothing short of breathtaking. The caftan cover up exudes a look and feel that is undeniably one for the taking.  Wear it anywhere. Color: White. Content: 100% Cotton Poplin. Made in India.

Black Bikini-Retro Swimwear-Solids-Ella Moss Swimwear $98 The Ella Moss Solid Halter Top is an elegant essential. The removable soft cups bead detail and lush fabric make this bathing suit top your first pick when heading to the pool. Ella Moss swimsuits define inspiration in designer swimwear.  Color: Black. Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Tankini Swimwear-Retro Swimsuits-Rose-St John Swimwear $240 Flourish on your resort get-a-way in the Rose Garden Tankini Top by St. John. This floral printed tankini top has removable soft cups for the utmost comfort and a soft ruffle detail along the V-neckline to add an extra feminine touch. Its overall shirred detailing is paired with classic solid straps which make this swimwear separate a sensational must-have. Color: Alabaster/Black. Content: Print: 80% Nylon 20% Spandex Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

One Piece Swimwear-Vintage Bathing Suits-St John Swimwear $180 Wrap this feminine and classic one-shoulder silhouette around your body for instant sophistication this season. The Solidly Elegant Asymmetrical One Piece Swimsuit has soft cups for extra comfort and crossover ruching detail to create an overall slimming swimwear look.  Color: Pink. Content: 90% Nylon 10% Spandex. Made in California U.S.A.

One Piece Swimwear-D Cup-Beach Body-Next Swimwear $79 Built to support your aquatic adventures the Beach and the Body One Piece Swimsuit will have you perfecting your backstroke in comfort. Bra sized swimwear available in D cup and equipped with removable soft cups a supportive tile print band and racer back detailing for a full range of motion. You ll be swimming by your competition in style with this boho floral patterned one piece swimsuit by Next. Color: Turquoise. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

String Bikini-Two Piece Swimwear-Cabana-Ella Moss Swimwear $126 Cute and quirky the Ella Moss Cabana Stripe Long Triangle Bikini Top has the ultra-lush fabric and signature stripes that this contemporary fashion line is known for. To add a bit of fun this bathing suit top is embellished with antiqued brass nail heads. Contemporary fashion meets vintage style! Ella Moss swimsuits define inspiration in designer swimwear. Color: Yellow. Content: 90% Nylon 10% Spandex. Made in California U.S.A.

Guess Swimwear-Bandeau Swimwear-Gather Round-Guess Swimsuits $90 The Gather Round Bandeau Bikini Top is tastefully designed to help you be the center of attention. The shirred fabric that meets at the center faux tie brings a lavish feel to your swimwear look. Modify your top with removable soft cups and the removable swim strap. You ll catch onlookers taking a second peek when you have on this designer swimsuit top. Color: Black. Content: 77% Nylon 23% Spandex. Made in California U.S.A.

Ella Moss Bikini-Two Piece Swimwear-Retro Swimwear-Cabana $128 This Ella Moss Cabana Stripe Halter Top is super cute with Ella Moss signature stripes. Easily mixed and matched with florals and solids this top is embellished with antique brass nail head detailing for that girly rock and roll edge. The halter top comes with removable soft cups and ties at the neck and back. Ella Moss swimsuits define inspiration in designer swimwear.  Color: Yellow. Content: 90% Nylon 10% Spandex. Made in California U.S.A.

Bathing Suit-Retro Swimwear-Exotica-St John Swimwear $230 Sleek and sophisticated accompanied by romantic ruffles make the Exotica Tankini Top by St. John a must-have swimwear separate. Its cascading ruffle front detail and removable soft cups create an overall graceful resort look. Mix in the sophisticated back strap detailing the signature tag logo and you will be swept away to your private island in no time. Color: Navy. Content: Print: 80% Nylon 20% Spandex Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

Bikini Swimwear-D Cup Bikini-Beach Body-Next Swimwear $100 Make a splash in style with the Beach and the Body Halter Bikini Top by Next. Bra sized swimwear made to fit an active lifestyle this halter swimsuit top has a fun boho floral pattern with a tile print border. Take this halter top wherever you go for functionality at its finest. Color: Brown. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

One Piece Swimsuits-Swimwear-Mozembique-Ella Moss Swimwear $125 Aspire to inspire. The one shoulder trend is all over the red carpet and now it s evolved. The Ella Moss Mozambique One Piece Swimsuit.  Totally fashionable with its double strap asymmetrical shoulder. Mixed with animalesque print; you’ll be on trend and fashion forward. Ella Moss swimsuits define inspiration in designer swimwear. Color: Olive. Content: 86% Micro Nylon 14% Spandex. Made in California U.S.A.

String Bikini-Retro Swimwear-Mozembique-Ella Moss Swimwear $116 Turn heads with the Ella Moss Mozambique Cut Out Halter Bikini Top. With statement-making long ties antiqued finish brass rings and fabulous animal-esque print all eyes are on you. The removable soft cups make for a personal fit that will keep you coming back to this bathing suit all year long. Ella Moss swimsuits define inspiration in designer swimwear. Color: Olive. Content: 86% Micro Nylon 14% Spandex. Made in California U.S.A.

String Bikini-Designer Swimwear-Cabana-Ella Moss Swimwear $126 Be part of the Cabana Club with this bikini top from Ella Moss. With the signature Ella Moss stripes updated with antique brass nail heads the Cabana Stripe Triangle Top merges elements of contemporary and vintage. With removable soft cups and adjustable ties at neck and back this bikini top will gain you access to the Cabana Club in style. Ella Moss swimsuits define inspiration in designer swimwear. Color: Teal. Content: 90% Nylon 10% Spandex. Made in California U.S.A.

Ruffle Bikini-Womens Swimwear-Ella Moss Swimwear-Solid $106 Ruffles are hot. The Ella Moss Solid Triangle Bikini Top makes a trend statement with oversized ruffles and wooden beads on the neck tie for the perfect mix of quirky and romantic. The removable soft cups and lush fabric makes this bikini top so chic you’ll want to show it off all day. Ella Moss swimsuits define inspiration in designer swimwear.  Color: Olive. Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Swimwear for Women-Retro Swimsuits-Solid-St John Swimwear $204 Elaborately ruched detail transforms the Solidly Elegant Halter Top Bikini into an elegant resort swimwear separate. This sophisticated halter bikini top has removable soft cups for extra support and a gold ring center accent that makes this bikini first class. Adjust the neck and back ties to find your perfect fit whether you re enjoying a relaxing lunch on the water or a quiet massage under your cabana. Color: Navy. Content: 90% Nylon 10% Spandex. Made in California U.S.A.

Halter Swimsuit-Hurley Swimwear-Line Drive-Hurley Swimwear $78 You can go with this or you can go with that. With the Line Drive Halter Bikini Top you can’t go wrong. It’s basic stripe pattern lets you mix and match with the rest of your swimwear wardrobe and the x-back knot detail on this swimsuit top securely holds this look together. Color: Pink. Content: 80% Nylon 20% Spandex. Made in California U.S.A.

One Piece Swimwear-Bra Sized Swimwear-Next Swimwear $79 The Aqua Junke Triathlete One Piece Swimsuit merges fashion and functionality with the quick-dry tile fabric. This true swimmer s one piece suit offers removable soft cups supportive solid band and open back detail that allows for full support and flexibility. So go ahead and show off your sculpted shoulders in this active swimsuit by Next. Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Women’s One Piece Swimwear-Bathing Suit-St John Swimwear $210 Take a deep plunge into the Exotica Halter One Piece Swimsuit by St. John this swimwear season. The exotic printed fabric and removable soft cups blended with the scrunch detail down the center front seam gives this swimsuit a sophisticated enhancement. Its nail head and glistening rhinestone accents along the neckline create a sensual look for your private destination. But most importantly don t forget to show off your pretty back while lounging aboard your yacht with the double cross-back straps. Color:Navy. Content: Print:80% Nylon 20% Spandex Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

String Bikini-Two Piece Swimwear-RF-Ella Moss Swimwear $118 Take only pictures leave only footprints. The Ella Moss Rain Forest Triangle Bikini Top. Vibrant colors unite in a bikini top with a pattern reminiscent of the Tropics. Check out the unique string T-back detailing on this unique design. Gold and wood bead accents with loop detail on the neck strap and removable soft cups create a flirty bohemian vibe. Ella Moss swimsuits define inspiration in designer swimwear.  Color: Multi. Content: 80% Polyester 20% Spandex. Made in California  U.S.A.

Bra Sized Swimwear-Tankini-Good Karma-Next Swimwear $112 A multi-tasking staple for your active lifestyle. The Good Karma Tankini Top goes from the pool to the yoga mat then off to errands without a change with Next Swimwear’s signature quick-dry fabric and flexible style. Wet or dry this tankini performs like a champ and looks fantastic. Designed with shirred detailing around the neckline that s flattering and stylish. It s has removable soft cups for comfort and flexibility double string neck straps for added support and racer back detailing for a full range of motion. This multi-use tankini top is a must-have for your on-the-go way of life. Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Swimwear Coverups-Long Tunic-Rose Garden-St John Swimwear $460 Sweeten up your swimwear look with the Rose Garden Long Sleeve Tunic this season. The soft ruffles down the front and beaded tie give this St. John tunic an ultra glamorous look. Mix in the sprinkling of nail head and rhinestone details on the sleeves to complete your chic Cruise wardrobe. This floral inspired cover-up blends sophisticated elegance with feminine details that will have you ready to drift away to your resort destination in no time. Color: Pink. Content: 93% Silk 7% Lycra Spandex. Made in California U.S.A.

Dresses-Swimwear Coverups-Rain Forest-Ella Moss Swimwear $143 Simple beauty. Pretty in pink.  The Ella Moss Rain Forest Kalin Dress is a cute addition that will go with anything in your bathing suit wardrobe. This can be worn at the beach as a swimsuit cover up or on the streets as a sundress. With a flirty baby doll top flowy silhouette and romantic back ties you ll look so fabulous. Ella Moss swimsuits define inspiration in designer swimwear.   Color: Pink. Content: 50% Micro Modal 50% Supima. Made in California U.S.A.

Bikini Swimwear-Bathing Suit-Blossom-Splendid Swimwear $120 If you want to look as cute as a bud this swim season than the Blossom Triangle Bikini Top by Splendid is perfect for you. Its removable soft cups functional neck and back ties and pin-tucking detail are sure to have you looking sweeter than ever. So go ahead and spring yourself into this ditsy floral printed string bikini top.  Color: Navy. Print Content: 86% Micro Nylon 14% Spandex. Solid Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Underwire Swimwear-Bikini Swimwear-Casablanca-Athena Bikini $104 Inspired by the allure of the Morrocan city the Casablanca Enhancer Bikini Top is artistry in motion. With photo reel floral print and retro dot adjustable straps this underwire swimsuit top is indisputably a winner. In addition to the molded soft cups and removable push-up pads this Athena bikini top is your one way ticket. Color: Pink. Content: 82% Nylon 18% Spandex. Made in California U.S.A.

Swimsuit Coverups-Underwire Swimwear-Lagoon-Athena Swimwear $77 When planning your next travel destination plan on packing the Lagoon Lana Underwire Cover Up in your suitcase. Its unique handkerchief hem and open back detailing allows you to show off a little skin whether you have it paired with or without your swimsuit. With enhancing underwire molded soft cups adjustable straps and removable push-up pads these features add ultra feminine qualities to this cover up dress. Color: Black. Content: 50% Modal 50% Supima Cotton Jersey. Made in India.

Swimwear Coverups-Dresses-Benji-Splendid Swimwear $89 This one-of-a-kind Marine Stripe Benji Cover Up is just what you need to sail through this swim season. This sundress by Splendid is packed full of fun details that will make you jump on board. Its rope neckline with ties and plunging scoop back are the perfect way to show off your tan while you re sailing the seas. Color: Navy. Content: 50% Micro Modal 50% Supima. Made in California U.S.A.

Swimwear Coverups-Jane Dress-Splendid Swimwear $93 There s nothing plain Jane about it. The Jane Cover Up dress by Splendid has everything you need to patrol the beach in style this year. Its oversized neck grommets tool tape neck tie and elastic back detail add a contemporary vibe. Color: Olive. Content: 50% Micro Modal 50% Supima. Made in California U.S.A.

Swimwear Coverups-Tunic-Exotica-St John Swimwear $440 Drift away to a tropical place and wrap yourself in the Exotica Tunic by St. John this swim season. This flowing long sleeve cover up has nail head and rhinestone detailing along the neckline that balances the soft feminine fabric. The printed fabric mixed with delicate details creates an overall feeling of elegance and is a must-have for your resort getaway. Color: Navy. Content: 93% Silk 7% Lycra Spandex. Made in California U.S.A.

Women’s Swimwear-Tankini-Solid-St John Swimwear $250 Board your yacht with this Solidly Elegant Halter Tankini Top. The unique color blocking detail and functional neck tie top off this flattering halter tankini by St. John. Its ruched detailing removable soft cups and deep v-neckline give this classic silhouette a touch of elegance and class. Color: Navy. Content: 90% Nylon 10% Spandex. Made in California U.S.A.

Swimwear Coverups-Tunic-Euphoria-St John Swimwear $460 Let your skin peek through the Euphoria Long Sleeve Tunic while aboard your cruise ship. The mixture of deep blue and green tones with a soft ruffled neckline and beaded tie creates a look of high class. The slits on each side and cutouts on the sleeves allow you to travel the waters in sophisticated St. John style. Color: Navy. Content: 93% Silk 7% Lycra. Made in California U.S.A.

String Bikini-Girls Swimwear-Moonlight-Reef Swimwear $72 Count the stars. The Reef Moonlight Galaxy Triangle Bikini Top. The vibrant abstract butterfly print and neon yellow and pink beads complement each other like the moon and stars. The knotted bead detail is a unique addition to this bathing suit top and the removable soft cups give you enough support for a late night swim.  Color: Black. Print Content:84% Polyester 16% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Bikini Swimwear-Halter Bikini-Nailed It-Reef Swimwear $62 Amped up basics add chic glamor.  The Reef Nailed It Halter Bikini Top. The gold rings on the straps and the Reef Tulip emblem add an extra touch of exotic flare.With adjustable ties on the neck and back and removable soft cups you can nail your perfect fit.    Color: Black. Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Bikini Swimwear-Bandeau Bikini-Mood-Reef Swimwear $92 As unique as you are. The Reef Mood Bandeau Top. An asymmetrical strap supports with copper and silver foil detail. Reef s Tulip emblem removable soft cups and a bra clasp back this bandeau bikini top commands attention.   Color: Black. Solid Content: 80% Nylon 20% Spandex. Contrast Content: 85% Nylon 15% Spandex. Made in California U.S.A.

Bikini Swimwear-Halter Bikini-Mood-Reef Swimwear $90 In the mood for fun. The Reef Mood Halter Bikini Top. Featuring silver and copper foil accents removable soft cups and adjustable neck and back ties you can create your perfect fit.   Color: Black. Solid Content: 80% Nylon 20% Spandex. Contrast Content: 85% Nylon 15% Spandex. Made in California U.S.A.

Bandeau Swimsuits-Retro Swimwear-Caledonia-Athena Swimwear $104 Take the essence of the Scottish land of Caledonia and add it to a swimsuit. Inspired by its elegance the Athena Caledonia Bandini Top is designed with a vintage crochet overlay that brings a classic romantic feel to this piece. Among other things this swimsuit top has a supportive neck strap ruched side detailing removable soft cups and a key-hole back detail that beautifully intensifies this timeless piece.   Color: Black. Content: Crochet: 95% Nylon 5% Spandex. Solid: 90% Nylon 10% Spandex. Made in California U.S.A.

Bikini Swimwear-Bathing Suit-Dreams-Reef Swimwear $88 Sweet dreams. Simple elegance. The Reef Dreams Sweetheart Bikini Top. Gold and silver lurex yarn weave a natural geo print and the removable soft cups add extra support as you slip into bliss. Gold and silver metal beads Reef Tulip emblem and the center gold ring compliment your serene lines.   Color: Black. Print Content: 73% Polyester 8% Metallic 7% Spandex. Solid Content: 80% Nylon 20% Spandex. Made in California U.S.A.

Swimwear Coverups-Good Karma-Next Swimwear $79 Transition from beach to barbeque in the Good Karma Racerback Dress from Next by Athena. The simplistic empire waist design and racerback cutout detailing make this swimsuit cover up a solid choice for any sunny afternoon outing. Color: Black. Content: 90% Micro Nylon 10% Spandex. Made in California U.S.A.

Bikini Swimwear-Reversible Bikini-Solid-Splendid Swimwear $104 Two is better than one. The Marcel Stripe Reversible Triangle Bikini Top is twice the fun with rugby print on one side and solid navy on the other. So whatever your mood is this women s bathing suit has got you covered. Color: Green. Print Content: 90% Nylon 10% Spandex. Solid Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.

Bikini Swimwear-Reversible Bikini-Top-Splendid Swimwear $104 Two is better than one. The Marcel Stripe Reversible Triangle Bikini Top is twice the fun with rugby print on one side and solid navy on the other. So whatever your mood is this women s bathing suit has got you covered. Color: Green. Print Content: 90% Nylon 10% Spandex. Solid Content: 89% Micro Nylon 11% Spandex. Made in California U.S.A.